PCC \ Google Ads

Google Ads That Find Buyers, Not Just Browsers.

We build PPC campaigns that reach your customers at the exact moment they search for what you sell — with every rupee tracked, optimised, and accountable.

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4.2x

Average ROAS

QS 7+

Quality Score target

48 hr

First leads

How We Can Help

Google Search Campaigns

Text ads at the top of Google results targeting high-intent keywords — the moment your buyer is actively searching for exactly what you sell.

Google Shopping & Merchant Centre

Product listing ads with image, price, and store name in Google results — driving purchase-ready traffic for e-commerce businesses.

YouTube Video Advertising

Skippable, non-skippable, and bumper ads on YouTube — the world's second-largest search engine — for brand reach and remarketing.

Performance Max Campaigns

Google's AI-powered all-channel campaign across Search, Display, YouTube, Gmail, and Maps — with proper asset groups and audience signals.

Remarketing & Retargeting

Re-engage website visitors, past customers, and CRM lists — converting warm audiences at dramatically lower cost than cold traffic.

Local Service Ads (LSA)

Google Guaranteed ads appearing above all results for local service businesses — clinics, lawyers, consultants, and home services in Chennai.

Google Display Advertising

Visual banner ads across 2M+ partner websites for brand awareness, competitor conquest, and retargeting throughout the buyer journey.

Account Audit & Rescue

Inheriting a poorly managed account? We identify wasted spend, structural errors, and Quality Score killers — with a 90-day recovery plan.

What Makes Us Different

Why Clients Choose Us

200 Negative Keywords Before Day One

We block irrelevant searches before the first rupee is spent — not after you've watched budget drain for two weeks.

Quality Score 7+, In Your Contract

Higher QS = 30–50% lower CPC than competitors. We make this a contractual target from month one — not a vague aspiration.

Your Ad Account Is Always Yours

We set up campaigns in your own Google Ads account. If we ever part ways, you keep everything — history, data, and all.

Optimised Weekly, Not Monthly

We touch your account every week — search term reports, bid adjustments, and A/B tests. Wasted spend doesn't wait 30 days.

CPA and ROAS Reported — Not Just Clicks

Our monthly reports show cost-per-acquisition and return on ad spend — the two numbers that actually connect to your revenue.

Chennai Industry CPC Benchmarks

We've run campaigns across 10+ Chennai verticals. We know the real CPC norms in your industry before setting your budget.

How We Work Together

1

Business Audit & Goal Alignment

We review your existing account (or start fresh), audit competitor ad strategies, and set clear KPIs — target CPA, ROAS, and monthly lead volume — before touching your budget.

2

Keyword Research & Competitor Intelligence

500+ keyword research with intent mapping. Competitor ad analysis. 200+ negative keywords built upfront to prevent irrelevant clicks from day one.

3

Campaign Build & Ad Copy

Tight ad group structure built for Quality Score. Responsive Search Ads with 15 headlines per group. All extensions configured — sitelinks, callouts, call, and location.

4

Conversion Tracking Setup

Google Tag Manager, GA4 goals, call tracking, and form tracking configured. Every conversion event verified before campaigns go live.

5

Optimisation & A/B Testing

Weekly search term analysis, bid adjustments, Quality Score improvements, and RSA variant testing. Budget pacing reviewed daily.

6

Report & Scale Strategy

Full monthly report: CPA, ROAS, conversion volume — benchmarked to your KPIs. Clear next-month plan with scaling and testing priorities.

What You Can Expect

Keyword research report — 500+ terms

Campaign architecture document

All extensions configured

Competitor ad analysis

Monthly PDF performance report

Negative keyword list — 200+ terms

RSA ad copy — 15 headlines per group

Conversion tracking — GA4 + GTM

Weekly performance summary

Looker Studio live dashboard

What we Guarantee

We guarantee your Google Ads Quality Score will reach 7+ within 60 days of account setup. If it doesn’t, we refund that month’s management fee.

You Asked, We Answered

What ad budget do I need for Google Ads in Chennai?

Local service businesses typically start at ₹15,000–₹25,000/month in ad spend. Competitive verticals like real estate and healthcare need ₹50,000+/month. Our management fee is separate. We recommend a budget based on your target CPA and competitor spend data.

How quickly will Google Ads generate leads?

Search campaigns can generate leads within 24–48 hours. The first 2–4 weeks are the learning phase where the algorithm optimises for your best keywords. Stable, predictable lead flow takes 60–90 days. We set this expectation clearly before taking your budget.

Can you take over my existing underperforming account?

Yes — account rescues are a speciality. We typically find 25–40% of spend wasted on broad keywords, missing negatives, or structural errors. We restructure the account over 4–6 weeks, often improving lead volume with the same or lower budget.

What is Quality Score and why should I care?

Quality Score (1–10) is Google's rating of your ad relevance and landing page experience. A score of 7–10 means you pay 30–50% less per click than competitors with lower scores. We target 7+ across all ad groups from day one — it's how your budget goes further.

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